PETE TAYLOR · CEO ADVISOR · UK

For CEOs Who Want to Grow the Business Without Losing Themselves.

If you’re running a £1–30m company in the UK and you’ve started to feel the gap between the man everyone sees and the one you actually are, read on.

Book a 15-min call →

What you’ve been carrying.

You wake at 3am running through a problem you can’t share with anyone. Not the team. Not your wife. Not the mate who calls every other Friday.

You smile in every meeting because that’s what the room needs. You drive home and the smile drops a junction before you reach the house. By the time you’re inside there’s nothing left for the people who actually matter.

A cupboard sticks. Your kid’s being difficult. Your wife asks a normal question. And something fires that’s wildly out of proportion. You stand there feeling sick about it because you know that wasn’t you. That was something else.

You’ve been carrying this for years. And the people closest to you already know. Watch 90 seconds with Pete before you decide anything.

Twelve months. Three pillars. One room.

Twelve months. One-to-one with Pete every month. Four in-person CEO Days a year with 6–10 vetted operators in the same range as you. Chatham House rules. WhatsApp access in between.

Three pillars: the mind underneath, the body that’s been carrying it, the business it’s been running.

Mind

Find the programme. Dismantle the prison. Stop reacting from a kid’s playbook.

Body

Nervous-system protocols. Stay calm when the pressure lands. Done in person, not off Instagram.

Business

Strategy that lands once the man is out the way. Not the other way around.

Things the men in this room have said out loud.

“I had a team of 20 and I was lonely.” Not because the people weren’t there. Because there was nobody you could tell what was actually going on in your head.

“I’m playing at 50%.” And it’s still the most impressive growth your company has seen. Nobody questions it. They should.

“I see what needs to change. I just can’t action it.” The behaviours don’t fix it. The gym doesn’t fix it. The journal doesn’t fix it. The plaster keeps falling off.

“My wife says I’m two different people.” The one who walks into a client dinner and lights up the room. And the one who walks through his own front door and goes silent.

What they say after.

Tristan White on LinkedIn — One year ago I made a decision that changed everything.

Ben Coomber on LinkedIn — 10 men. 2 Coaches. 3 Private Chefs. 1 Videographer.

Gary Swanwick on LinkedIn — I've just come back from a retreat.

Ross C. on LinkedIn — Strong men. Higher standards. Better outcomes.

Pinned from LinkedIn. Click any post to read it on the original platform.

I built this because there was nothing out there for men like me.

I built an architecture firm. Twenty people. Office in Ascot. Awards on the wall. Beautiful house, wife, kid on the way, Porsche on the drive.

And I was sitting in my own life having thoughts a peak performer isn’t supposed to have. 70-hour weeks in a toxic partnership. Disconnected from my wife. Burying every emotion under the rug. Running so fast that stopping felt more dangerous than continuing.

Nobody knew. My team didn’t know. My mates didn’t know. My wife knew something was off but I’d stonewall her every time she got close.

There was nothing out there for men like me. Plenty of business masterminds teaching strategy. Nothing addressing why a man with everything is having thoughts about not wanting any of it.

So I spent five years figuring it out. Took myself apart first. Then started doing it for other men. That was five years ago. Today I work with £1–30m UK founders, CEOs and directors who’ve reached the same point I did.

The room

The work happens here.

Heroic Man retreat — full group portrait

Three men laughing during a retreat session

Operators journaling on poolside benches in the morning sun

Three operators by the pool, casual moment

Operators. Different stages. Same pattern.

I'd highly recommend Pete

Wil Pringle

Watch Gary's story

Gary SwannickCEO

Watch Ray's story

Ray Kahn

From 60-hour weeks & burnout → to calm clarity & doubled turnover

Working 60hr+ weeks, burnout, constant state of stress, a control freak in his business and marriage. Now plays golf 3x a week, fittest he's been in 15 years, his team thriving and turnover doubled. Back to dating his wife and whisking her away on romantic trips abroad.

Jamie HardingCEO

From the business owning him → to owning his business again

I've been working with Pete for the last couple of months and the impact it has had on both my business and myself has been transformative. I've taken many courses and worked with a number of coaches, but nothing compares to the work I have done with Pete. If you're looking for a 'softly softly' coach, Pete isn't for you. He says it as it is — sometimes not what you WANT to hear, but always what you NEED to hear.

Winston DaviesManaging Director

From endless grind → to revenue growth with more free time

When I started working with Pete, I was in limbo mode — going it alone to start my own agency, and afraid that others were already doing it. With it being 10 weeks later now, I have noticed some incredible shifts. The work I've done on myself has translated directly into the business.

Taylor O'HareFounder

From feeling stuck → to alive and the healthiest I've ever been

I would absolutely recommend working with you to anyone looking for real results. Your guidance has been invaluable, and if anyone is on the fence about investing in this, I'd say it's a no-brainer. The peace and direction I've gained are priceless.

Ian BrookCEO

From scattered & reactive → to structured, decisive, clear

We will not regret working with Pete. Our company was doing well but not progressing forward. 1 day with Pete and he made it very clear where I am going wrong. First month of working with Pete, our turnover accelerated quickly. Never seen discipline like it.

Paul DellerDirector

From anxious and scattered → to calm and in control

I'd seen Pete transform on social media. When I saw he'd taken a big career change, it caught my attention; it was a bold move, and I respected it straight away. This was during a stage of my life where I'd just had a baby and was really struggling to balance everything. Pete pulled me out of that.

Adam DarnCEO

From scattered & reactive → to structured, decisive, clear

My 1-CEO day with Pete was massively eye-opening. Came out the other side having simplified my business strategy down to its core components — given me unbelievable clarity on where I'm going.

Chris McNaughtCEO

Pete and I fell into working together after I saw a post on LinkedIn that really resonated. What I love is Pete doesn't preach, doesn't know my market, doesn't judge — just listens, really listens, and picks out what others do not hear or see.

Andy PrestonCEO

From struggling with confidence → to leading peacefully

I've been working with Pete for a little over six months now, and how much more confident I am as a leader and as a father and as a husband. I have much more clarity on what it took to be the person I aspired to be. I saw increases in revenue in my business and in my life.

Eric DriverCEO

From roommates → to deeply connected

Before working with Pete, I was carrying a lot of stress from business, living mostly inside the prisons of the mind, and in a relationship that felt more like we were roommates than partners. My wife and I weren't truly connecting. Since working with Pete, everything has shifted. I've found clarity and purpose again. I'm able to recognise the patterns, break the cycles, and show up as the leader and partner I actually want to be.

Trent ThomasonCEO

Pete has been instrumental in improving our company's systems and providing excellent advice on boosting profits and attracting new clients. He has a knack for identifying areas where we can improve and has given us the tools we need.

David EvansCEO

From 60-hour weeks & burnout → to calm clarity & doubled turnover

Working 60hr+ weeks, burnout, constant state of stress, a control freak in his business and marriage. Now plays golf 3x a week, fittest he's been in 15 years, his team thriving and turnover doubled. Back to dating his wife and whisking her away on romantic trips abroad.

Jamie HardingCEO

From scattered & reactive → to structured, decisive, clear

We will not regret working with Pete. Our company was doing well but not progressing forward. 1 day with Pete and he made it very clear where I am going wrong. First month of working with Pete, our turnover accelerated quickly. Never seen discipline like it.

Paul DellerDirector

From the business owning him → to owning his business again

I've been working with Pete for the last couple of months and the impact it has had on both my business and myself has been transformative. I've taken many courses and worked with a number of coaches, but nothing compares to the work I have done with Pete. If you're looking for a 'softly softly' coach, Pete isn't for you. He says it as it is — sometimes not what you WANT to hear, but always what you NEED to hear.

Winston DaviesManaging Director

From roommates → to deeply connected

Before working with Pete, I was carrying a lot of stress from business, living mostly inside the prisons of the mind, and in a relationship that felt more like we were roommates than partners. My wife and I weren't truly connecting. Since working with Pete, everything has shifted. I've found clarity and purpose again. I'm able to recognise the patterns, break the cycles, and show up as the leader and partner I actually want to be.

Trent ThomasonCEO

Pete has been instrumental in improving our company's systems and providing excellent advice on boosting profits and attracting new clients. He has a knack for identifying areas where we can improve and has given us the tools we need.

David EvansCEO

From feeling stuck → to alive and the healthiest I've ever been

I would absolutely recommend working with you to anyone looking for real results. Your guidance has been invaluable, and if anyone is on the fence about investing in this, I'd say it's a no-brainer. The peace and direction I've gained are priceless.

Ian BrookCEO

Pete and I fell into working together after I saw a post on LinkedIn that really resonated. What I love is Pete doesn't preach, doesn't know my market, doesn't judge — just listens, really listens, and picks out what others do not hear or see.

Andy PrestonCEO

From struggling with confidence → to leading peacefully

I've been working with Pete for a little over six months now, and how much more confident I am as a leader and as a father and as a husband. I have much more clarity on what it took to be the person I aspired to be. I saw increases in revenue in my business and in my life.

Eric DriverCEO

From anxious and scattered → to calm and in control

I'd seen Pete transform on social media. When I saw he'd taken a big career change, it caught my attention; it was a bold move, and I respected it straight away. This was during a stage of my life where I'd just had a baby and was really struggling to balance everything. Pete pulled me out of that.

Adam DarnCEO

From endless grind → to revenue growth with more free time

When I started working with Pete, I was in limbo mode — going it alone to start my own agency, and afraid that others were already doing it. With it being 10 weeks later now, I have noticed some incredible shifts. The work I've done on myself has translated directly into the business.

Taylor O'HareFounder

From scattered & reactive → to structured, decisive, clear

My 1-CEO day with Pete was massively eye-opening. Came out the other side having simplified my business strategy down to its core components — given me unbelievable clarity on where I'm going.

Chris McNaughtCEO

From 60-hour weeks & burnout → to calm clarity & doubled turnover

Working 60hr+ weeks, burnout, constant state of stress, a control freak in his business and marriage. Now plays golf 3x a week, fittest he's been in 15 years, his team thriving and turnover doubled. Back to dating his wife and whisking her away on romantic trips abroad.

Jamie HardingCEO

From feeling stuck → to alive and the healthiest I've ever been

I would absolutely recommend working with you to anyone looking for real results. Your guidance has been invaluable, and if anyone is on the fence about investing in this, I'd say it's a no-brainer. The peace and direction I've gained are priceless.

Ian BrookCEO

Pete and I fell into working together after I saw a post on LinkedIn that really resonated. What I love is Pete doesn't preach, doesn't know my market, doesn't judge — just listens, really listens, and picks out what others do not hear or see.

Andy PrestonCEO

From scattered & reactive → to structured, decisive, clear

We will not regret working with Pete. Our company was doing well but not progressing forward. 1 day with Pete and he made it very clear where I am going wrong. First month of working with Pete, our turnover accelerated quickly. Never seen discipline like it.

Paul DellerDirector

From struggling with confidence → to leading peacefully

I've been working with Pete for a little over six months now, and how much more confident I am as a leader and as a father and as a husband. I have much more clarity on what it took to be the person I aspired to be. I saw increases in revenue in my business and in my life.

Eric DriverCEO

From the business owning him → to owning his business again

I've been working with Pete for the last couple of months and the impact it has had on both my business and myself has been transformative. I've taken many courses and worked with a number of coaches, but nothing compares to the work I have done with Pete. If you're looking for a 'softly softly' coach, Pete isn't for you. He says it as it is — sometimes not what you WANT to hear, but always what you NEED to hear.

Winston DaviesManaging Director

From anxious and scattered → to calm and in control

I'd seen Pete transform on social media. When I saw he'd taken a big career change, it caught my attention; it was a bold move, and I respected it straight away. This was during a stage of my life where I'd just had a baby and was really struggling to balance everything. Pete pulled me out of that.

Adam DarnCEO

From roommates → to deeply connected

Before working with Pete, I was carrying a lot of stress from business, living mostly inside the prisons of the mind, and in a relationship that felt more like we were roommates than partners. My wife and I weren't truly connecting. Since working with Pete, everything has shifted. I've found clarity and purpose again. I'm able to recognise the patterns, break the cycles, and show up as the leader and partner I actually want to be.

Trent ThomasonCEO

From endless grind → to revenue growth with more free time

When I started working with Pete, I was in limbo mode — going it alone to start my own agency, and afraid that others were already doing it. With it being 10 weeks later now, I have noticed some incredible shifts. The work I've done on myself has translated directly into the business.

Taylor O'HareFounder

From scattered & reactive → to structured, decisive, clear

My 1-CEO day with Pete was massively eye-opening. Came out the other side having simplified my business strategy down to its core components — given me unbelievable clarity on where I'm going.

Chris McNaughtCEO

Pete has been instrumental in improving our company's systems and providing excellent advice on boosting profits and attracting new clients. He has a knack for identifying areas where we can improve and has given us the tools we need.

David EvansCEO

If you’ve read this far

You already know.

You wouldn’t have read this far if it wasn’t speaking to something in you. Drop your email. Pete will be on the other end of the call himself.

Drop your email.
Pick a 15-minute slot on Pete’s calendar.
Pete handles the call himself. No assistant, no pitch.